Industrial companies continue to shift resources away from traditional marketing and into online channels. The reasons are simple: potential customers go online to search for products, services, and suppliers; the results are measurable; and manufacturers can implement a robust portfolio of online marketing options to meet their needs and connect with their target audience.

GlobalSpec’s recent white paper, Trends in Industrial Marketing 2010, shows that a number of trends are emerging in industrial marketing, including the emergence of online marketing. Global Spec’s Marketing Maven has listed the top eight trends in industrial marketing on her blog. Click for the complete article.